Brands are built on Dream11 IPL
Affluent engaged
fans at scale
Global first targetingon live sports
Ad formats acrossmarketing objectives
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Brands are built on Dream11 IPL
Affluent engaged
fans at scale
Global first targetingon live sports
Ad formats acrossmarketing objectives
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Start your video ad campaign with a budget as low as INR 10,000.
Be seen where your customers are
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Live matches
Pre and post live shows
Surround content
Be seen where your customers are
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Live matches
Pre and post live shows
Surround content
Be seen where
your customers are
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Live matches
Pre and post live shows
Surround content
Deliver the right message to the right audience
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Geo clusters
Top metros
Audience profile
Deliver the right message to the right audience
Showcase your brand on the best destination for popular TV shows, movies, live sports and more.
Target your customers based on age, demographics, location and interest.
Choose an ad format that tells your brand story the best - pre-roll video, mid-roll video and in-stream display.
Geo clusters
Top metros
Audience profile
Choose an ad format that suits your brand objective
Pre-Roll
Run 6-10 seconds, non-skippable ads played before the video starts.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for teasers, specific offers, product launches or segmented messages.
Mid-Roll
Run >10 seconds, non-skippable ads played in the middle of the video content.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for branding sequential story-telling, consideration, and purchase.
In-stream displays
Run display ads in the middle of the video content.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for consideration and purchase.
Native frames
Run display ads on the home page of the Hotstar app.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for consideration and purchase.
Spotlight stubs
Run display ads below the video content on the Hotstar app.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for consideration and purchase.
Pre-Roll
Promote offers or your product launch with 5-10 seconds, non-skippable video ads, auto-played before a user enters the live stream.
Optimise your ad with a custom call to action.
Ideal for teasers, segmented messages and product launches.
Mid-Roll
Tell your brand story through >10 seconds, non-skippable video ads, auto-played during live ad breaks.
Optimise your ad with a custom call to action.
Ideal for branding, sequential storytelling and consideration.
Branded feed cards
Drive brand recall through display ads on live social feed.
Optimise your ad with a custom call to action.
Ideal for driving consideration.
Pre-Roll
Run 6-10 seconds, non-skippable ads played before the video starts.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for teasers, specific offers, product launches or segmented messages.
Mid-Roll
Run >10 seconds, non-skippable ads played in the middle of the video content.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for branding sequential story-telling, consideration, and purchase.
In-stream displays
Run display ads in the middle of the video content.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for consideration and purchase.
Native frames
Run display ads on the home page of the Hotstar app.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for consideration and purchase.
Spotlight stubs
Run display ads below the video content on the Hotstar app.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for consideration and purchase.
See how brands have successfully leveraged live sports
Ved Prakash Yadav, VP - Growth & Marketing, KhataBook
"Being an app built for Bharat, we’re always exploring new channels to reach our core target audience. Disney+ Hotstar was able to target our core TG with their B2B cohort on cricket where they are most engaged. The campaign has helped us achieve our primary goals of driving awareness and installs amongst our core TG.”
Nitin Khanna, AVP - Marketing, ACKO
"Disney+ Hotstar which has a high affinity with our TG, gave us the flexibility to target, measure and efficiently scale up in key markets that resulted in significant growth in business and brand metrics."
Drive marketing objectives across the funnel
